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 Future of Language



English courses in New York
Think bigger, better – think global. But what does this mean for your investments and business? While financial security can be ensured in the long-run with foreign property investments, what can be done on a day-to-day basis to increase the productivity of your business?

There’s a well-known quote attributed to Willy Brandt, the former chancellor of Germany, by author Donald DePalma. According to DePalma, Brandt once said ‘If I am selling to you, I speak your language. If I am buying, dann muessen Sie Deutsch sprechen [then you must speak German].’ It’s become almost a maxim of international business these days, for when it comes down to it, the fact is that if I’m buying from you, we’re speaking my language.

Which goes a long way to explain the surge in popularity of English courses New York, French courses New York and Spanish courses New York, amongst others. Mandarin, Japanese, German and Italian are also popular options, with an increased emphasis on Mandarin in recent years.

Goldman Sachs Group has prophesised that China will overtake the United States as the world’s largest economy by 2050, and the trend to learn Chinese is evident. That’s not to dismiss the strength of English and Spanish language markets, as anyone involved in providing or teaching an English course New York or Spanish course New York would agree.

International business potential doesn’t revolve around Nostradamus and tea leaves, but does include a little ‘watch this space.’ However, by coming to recognise language as a significant key to unlock the doors of international business, you and your business can make informed decisions and positive progress to secure future commercial deals.






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